Explore Food & BeverageCatalogs in Just One Click!
Discover our 3 ready-to-view Food & Beverage catalog demos, designed to showcase how digital product catalogs look and work. Simply click any catalog below to explore products.
How FMCG and Food & Beverage Distributors Share Product Lists with RetailersWithout WhatsApp Chaos
A typical mid-sized FMCG distributor supplies to 200 to 1,000 retail outlets. That is 200 to 1,000 different order requirements, 200 to 1,000 places where the wrong price list or outdated scheme information can create friction. Most distributors manage this through printed price lists, WhatsApp forwards, and phone calls — manageable at small scale, a source of constant errors at larger scale.
The specific FMCG challenges that make catalogue sharing difficult
- Monthly schemes buried in Excel — retailers miss them, distributor loses scheme revenue
- New SKU launch — retailer never sees it because it was page 3 of a forwarded PDF
- Old price list in retailer's phone — they order at expired pricing, dispute follows
- Field rep verbal scheme to one retailer — another hears about it differently, conflict ensues
- Grocery supermarket and kirana store need completely different product lists — you send the same one
How the enquiry flow works with ShowCato
Scheme communication becomes systematic. Create a dedicated scheme catalogue link — only scheme products, scheme pricing highlighted, expires on scheme end date. Every retailer sees it clearly. No one misses a scheme again.
Field sales team with ShowCato
Your field representatives visit retailers on rotation. With ShowCato staff accounts, each field rep creates catalogue links for their specific accounts and can see enquiries from their retailers. You see all enquiries across all reps in one central dashboard. Orders taken verbally and miscommunicated back to the warehouse becomes a thing of the past.
New product launch communication
When a brand company pushes a new SKU, create a dedicated launch catalogue — just the new products, photos, USPs, launch pricing, and scheme. Set an expiry matching the launch window. Send to your entire network. Retailers see a focused, clean list. You get structured orders with launch product codes and quantities — ready for the brand's launch tracking.
Create your free ShowCato account — 1 GB storage, unlimited catalogue links and enquiries, no credit card required.
Communicate your product list and schemes professionally
Always-current pricing. Scheme visibility. Structured orders from hundreds of retailers. Free to start.
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