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How Pharma Distributors Share Product Lists with RetailersA Better Alternative to Excel and WhatsApp PDFs
The pharmaceutical distribution business in India is a relationship business built on trust. But the operational side — how product lists get shared and how orders get placed — is often stuck in a 2010 workflow. Salesperson visits or calls. A PDF or Excel gets shared. The retailer circles what they want, photographs the circled list, sends it back. The salesperson deciphers the photo. The order goes into the system.
This works. But at what cost in time and errors?
The specific problems in pharma product list sharing
- PDF from last month has old PTR — retailer orders at expired prices, dispute follows
- Monthly scheme buried in Excel — retailer misses it, distributor loses scheme revenue
- Retailer photographs circled list — illegible handwriting leads to wrong product codes
- Field rep gives verbal scheme to one retailer, another retailer hears about it, disputes follow
- New product launch — retailer never sees it because it was buried in page 4 of a long PDF
How a digital product list works for pharma distributors
With ShowCato, you build a product catalogue where each item includes name, composition, pack size, MRP, PTR, and current availability. You create a catalogue link for a specific retailer — or type of retailer — with the products relevant to their business.
The retailer opens the link in their phone browser (no app needed), sees your full product list with current pricing, selects what they need, and clicks Send Enquiry.
Weekly expiry solves pricing disputes permanently. When a link expires every Friday, retailers know they are always working from current prices. "But your list said X last month" conversations stop completely.
Scheme communication that actually works
Monthly schemes — buy 10 get 1, cashback, bonus packs — are significant revenue for both distributor and retailer. Currently, these get buried in WhatsApp forwards and Excel files. Many retailers miss them entirely.
With ShowCato, create a dedicated scheme catalogue link — showing only scheme products with scheme pricing highlighted — and set it to expire on the scheme end date. Retailers see the scheme clearly, select scheme-eligible products, and send the enquiry in one tap. You see exactly who ordered under the scheme and which products moved.
Field sales team using catalogue links on visits
Your medical representatives or field sales executives can create a catalogue link on their phone during a retailer visit. They select the products relevant to that retailer, share the link right there, and the retailer can browse and send their order — structured and accurate — before the field rep even leaves the shop. No handwritten order forms. No illegible codes entering the billing system.
New product launch communication
When a brand company launches a new SKU, create a dedicated new-launch catalogue with just those products, photos, and launch pricing — set to expire when the launch window closes. Send to your entire retailer network. Retailers open a clean, focused list instead of searching page 7 of a PDF. You get structured orders with launch product codes and quantities.
The free plan at ShowCato gives you 1 GB storage and unlimited catalogue links — more than enough to run your full stock list and scheme catalogues simultaneously.
Make your pharma product list sharing smarter
Always-current pricing. Structured orders. Scheme visibility. Free to start.
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